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There are 4 main image types, as well as 2 additional types added in Microsoft Office.
JPG = photograph
PNG = picture like a logo, e.g. if looking for a picture without a background
GIF = animated image
SVG = scalable vector graphics. You can edit these, ungroup them, and edit separate sectors with difference colours. This is useful for using images and editing them to be in line with your brand. Theme styles can be used to set particular theme colours to a particular file.
2 new types in Microsoft office:
Icons = perfect to use to craft a message, make a point, and make a slide/document look more professional.
Using 3D models
Under ‘insert’, you can select ‘3D models’. There are static models, as well as animated. You can edit the position of the 3D model using the handle in the middle of the image. Pre-existing views also allows automatic positioning. Press ‘play’ to play the animation. It’s also possible to animate static 3D models by selecting the image, selecting the ‘animations’ tab and choosing one.
CD + Morph
You can use the ‘morph’ slide transition to make two corresponding slides look like one, but creating an illusion that the image within it has moved across the screen.
You can insert an icon by selecting the ‘insert’ tab and selecting ‘icons’. To instantly resize an icon, hold CTRL and drag the image from the centre. This allows it to resize while staying in the same position, saving you the hassle of moving the resized image.
Replacing an image
You can right click on an image in your slide and select ‘change graphic’, followed by ‘from icons’. This saves a lot of time deleting the icon and starting again with a new one. It’s possible to do the same with an image downloaded or copied from the internet, by instead selecting ‘from file’ or ‘from clipboard’ respectively. This will allow you to replace an image with a different one already sized up.
Branding customer documents
It’s possible to create a table on Word which reflects your brand by inserting icons and headings into a table, and altering the colour palette to match your brand colours. If your corporate colours palette is saved in there, you can have your brand colours applied throughout the document in one click.
Back to basics
Blow up image on a slide so it serves as a background rather than a smaller picture on the side. This looks more professional and engaging.
Avoid crooked lines/arrows by holding ‘shift’ when resizing. This also applies with shapes, e.g. to create a perfect square or circle.
Copy vs Duplicate
CTRL D to duplicate an image. CTRL X to cut. CTRL C to copy. CTRL V to paste.
You can use ‘aspect ratio’ to crop an image into a perfect square, and select ‘crop to circle’ to crop an image into a perfect circle.
Remove background vs set transparent
If you want to remove the background of an image, select ‘picture format’, ‘background removal’ then select ‘mark areas to keep’. You can also select ‘transparent’ and set the background to transparent, but this doesn’t work when the selected image has a reflection effect.
Select your image, enter the ‘picture format’ tab, and then ‘artistic effects’. This allows different effects to be added to your selected image.
When to use image transparency
You can use image transparency when your image isn’t a main focus and it is blown up to form the background of your slide. Select ‘picture format’, followed by ‘transparency’.
Picture styles allows you to add frames to pictures to make them more aesthetically attractive. They can be found under the ‘picture format’ tab.
Flip and save
You can also rotate and flip pictures as necessary under the ‘Picture Format’ tab.